Lifepath is proud to welcome Bruce Seidel as our new Director of Development and Communication!
With 30 years of experience as a development, communications and marketing professional working for both non-profit and for-profit organizations of varying sizes and missions, Bruce has succeeded in exceeding organizational goals and has raised millions of dollars for non-profits throughout the greater Lehigh Valley and beyond. Throughout his career, he has served in many different aspects of fundraising that include special events, grant writing, annual fund, planned giving, memberships, donor cultivation events/activities, major gifts, and gift policy development. In addition to raising charitable dollars, he has also lead communications and marketing functions that include newsletters, annual reports, videos, magazines, film festivals, vendor-focused activities, and social media. But perhaps Bruce’s greatest strength is developing relationships with people to accomplish organizational goals that have led to many community partnerships with media, corporations, small businesses, schools, social service groups, and other non-profit organizations. Among the non-profits he has served are Easter Seals, American Cancer Society, Community Services for Children, The Arc, and the Schwenkfelder Library & Heritage Center. Mr. Seidel also served as Marketing Director for Crown American Properties/Phillipsburg Mall. He has collected public recognition for his work that includes a MAXI Merit Award from the International Council of Shopping Centers, the Charles R. Stephens Excellence in Diversity Award from Association of Fundraising Professional International, and the Golden Crown Award for Outstanding Sales Promotions from Crown American Properties. Bruce lives in Allentown and is a member of Central Moravian Church.